Real Estate Telecalling Script That Converts

Telecalling is still the strongest and highest-converting sales channel in Indian real estate.
But just calling prospects and asking “Would you like to visit the site?” doesn’t work anymore.

A real estate telecaller or closer must:

✔ Build comfort
✔ Understand buyer requirement
✔ Show value
✔ Ask for the site visit at the right moment

This article gives ready-to-use telecalling scripts for Indian real estate sales along with:

• Opening pitch
• Qualification questions
• Objection handling
• Follow-up script
• Site visit conversion script
• WhatsApp backup messages

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Before the Script: 4 Golden Rules of Real Estate Calling

Rule	Why it matters
1. Talk less, ask more	Leads open up when they feel heard
2. Don’t talk pricing too soon	Price without value creates drop-off
3. Focus on next action only	Not closing → booking site visit
4. Use call + WhatsApp combo	Doubles conversion chance

Telecalling Script for First Contact

Goal: Understand requirement + build interest + lead towards site visit.

Agent:
Hello [Name], this is [Agent] calling from [Developer/Project Name].
You had enquired about [1/2/3 BHK / Budget / Location] – is this right?

(pauses — let them confirm)

Agent:
Perfect, just so I can suggest the best options, may I quickly understand your preference?

🔍 Qualification Questions (in natural flow)

• Are you looking for 1 BHK / 2 BHK / 3 BHK?
• Your budget range?
• Are you planning to move immediately or in a few months?
• Are you currently renting or staying owned property?
• Anyone else involved in decision making?

Ask questions like a conversation, not like a form.

Transition to Value

Once buyer’s requirement is clear:

Agent:
Based on what you’ve shared, I think [specific configuration] suits you best because:

• It’s within your budget
• Has [X] amenities you mentioned
• Travel to [X] workplace/school is convenient

This creates personalized connection.

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Site Visit Invitation Script

DO NOT ask:

“Would you like to visit the site?”

Instead offer value + options:

Agent:
We have a guided tour scheduled tomorrow and Sunday where we show floor plan, actual view, amenities and nearby schools/metro.
Which slot suits you better — morning or evening?

This is a yes–yes question.

Script When Prospect Says “Send Details First”

Most telecallers stop here.
Winners agree + redirect.

Agent:
Absolutely, I’ll share brochure + price sheet on WhatsApp right now.
Just one quick thing so I send the right details — are you considering 1 or 2 BHK?

Continue the conversation before sending PDF.

After sending:

Agent:
Shared. Take a look — meanwhile should I reserve a site visit slot for you in case you like the floor plan?

Most Common Objections — And Winning Replies

Objection	Winning Response
“Budget high.”	“I understand. Let me show you EMI calculator and available offers — many buyers felt the same before visiting.”
“Let me discuss with family.”	“Definitely. Should I block a provisional slot in case your family wants to see tomorrow?”
“We’re just exploring.”	“Perfect — a physical visit actually saves time vs browsing randomly. Would you prefer weekday or weekend tour?”
“Will come later.”	“Sure, though inventory moves quickly near clubhouse/metro. Want me to alert you if price rises or units reduce?”

Don’t fight the objection — reframe it.

Follow-Up Script (1–30 Days)

Day 1

Hi [Name] 👋 just checking in — would you like me to reserve the morning or evening site visit slot?

Day 3

Only 4 units left in the wing facing amenities — want me to check exact pricing for your BHK type?

Day 7

Sharing updated construction video — take a look 👇
<link>

Day 10

EMI for [BHK] starting ₹xx,xxx/month — want a banker to explain approval & eligibility?

Day 17

We have weekend guided site visit event — should I block a slot for your family?

Day 25

We’re doing limited-time 24-hour unit blocking without payment — want priority?

WhatsApp Backup Script After Missed Calls

Hi [Name], tried reaching you.
📌 You enquired for [BHK / Price / Area]
📌 I have exact available options matching this
Should I share video walkthrough + price sheet?

Buyers respond because it’s specific — not generic.

Pro Tip: DON’T mention price immediately

If price is asked instantly:

Agent:
Sure — price depends on floor + facing + unit position.
Let me confirm one thing so I tell the most accurate price — 1 or 2 BHK preferred?

This protects value before the number.

Final Takeaway

The objective of telecalling is not closing — it is booking the site visit.

When requirement clarity + personalization + timing align → site visit gets booked → booking happens.

A weak script burns ad money.
A strong script multiplies conversions without increasing budget.

FAQs