1
Audit & Benchmark
We review your current campaigns, landing pages and funnel KPIs.
Performance & Digital Marketing for Real Estate in India
Run real estate campaigns that don’t just get clicks – they generate qualified enquiries, site visits and bookings for your projects across India.
From Google & Meta ads to landing pages and WhatsApp automation, we design performance marketing specifically for Indian home-buyers and your micro-market.
Request a Performance Marketing Plan
Share a few details about your project and current marketing. We’ll come back with a tailored performance plan for your real estate brand in India.
Real Estate Campaign Snapshot
A typical full-funnel performance setup we run for Indian developers and brokers.
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Hyperlocal Targeting
Catchment-wise audiences based on pin codes, travel time and ticket size.
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High-Converting Landing Pages
Mobile-first pages with clear USPs, floor plans, amenities and offer positioning.
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WhatsApp + Call Automation
Instant lead acknowledgement, brochure sharing, and call routing to sales.
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CPL, CPQL & CPO Reporting
Clear view of cost per lead, qualified lead, site visit and booking.
What’s Included in Performance & Digital Marketing
We combine performance marketing, creatives and funnel optimisation to make your real estate campaigns predictable and scalable – whether you’re selling 1 project or a full portfolio.
1. Campaign Strategy & Media Planning
We study your inventory, ticket sizes, historic performance and market competition to design a practical media plan for Google, Meta, YouTube and other channels.
- Objective setting – enquiries, site visits, booking targets
- Channel mix and budget allocation
- Location and audience definition for Indian markets
- Offer, creative and landing page recommendations
2. Creative & Ad Copy for Indian Home-Buyers
Communication that talks to Indian families, investors and NRI buyers – not generic “digital” copy.
- Ad copies tuned to local nuances and project USPs
- Multiple creative variations for A/B testing
- Headline, description and CTA testing
- Offer-based creatives for launches and festive bursts
3. Landing Pages & Conversion Rate Optimisation (CRO)
Your landing page is where enquiry happens. We make sure it’s optimised for mobile, trust and speed.
- Mobile-first layouts with sticky CTAs
- Lead forms that capture the right qualification fields
- Project highlights, amenities, floor plans and FAQs
- Heatmap and analytics-based CRO improvements
4. Retargeting & Full Funnel Nurturing
Most home-buyers don’t convert on Day 1. We set up journeys to bring them back till they book.
- Meta, Google and YouTube retargeting campaigns
- WhatsApp follow-ups, brochures and offer reminders
- Email nurturing for longer decision cycles
- Custom audiences built from your CRM and site traffic
Our Performance Marketing Process
A clear 4-step process to improve lead quality and reduce cost per booking for your real estate projects.
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Strategy & Setup
Channels, budgets, creatives and funnels aligned to clear goals.
3
Launch & Optimise
Weekly optimisation of ads, audiences and landing pages.
4
Scale & Expand
Scale budgets, new campaigns and new locations based on performance.
Real Estate Marketing Packages
Choose a performance marketing plan aligned to your current scale – from single projects to multi-city portfolios.
Starter Package
₹50,000
per month
- Basic performance marketing setup for 1 project
- Google / Meta campaigns with monthly optimisation
- Landing page recommendations
- Monthly CPL & enquiry report
Most Popular
Professional Package
₹1,25,000
per month
- Full-funnel performance marketing for multiple campaigns
- Multi-platform campaign management (Google, Meta, YouTube)
- Landing page CRO & WhatsApp automation support
- CPL, CPQL & CPO dashboard with monthly review
Enterprise Package
₹2,50,000
per month
- Performance marketing for multi-project portfolios
- Dedicated strategy & optimisation team
- Advanced analytics & attribution support
- Quarterly business reviews & scaling roadmap
Real Estate Success Stories
Real results from performance marketing campaigns for real estate brands across India.
Prestige Lakeside Residences
200-unit luxury project in a competitive Bengaluru micro-market struggling with slow sales.
85%
Sales increase in 6 months with performance-first campaigns and CRO.
TechHub Commercial Complex
Grade-A office spaces targeting IT/ITeS tenants with a need for a consistent enquiry pipeline.
₹50 Cr
Revenue generated in 8 months through high-intent performance campaigns.
Green Valley Homes
Affordable housing project targeting young families and first-time buyers.
300%
Improvement in lead volume at better CPL with full-funnel optimisation.
What Our Clients Say
Trusted by developers, brokers and channel partners for performance marketing in India.
RS
Rajesh Sharma
CEO, Sharma Constructions
"Realtomation transformed our lead generation. Their performance campaigns and landing pages helped us sell out our 150-unit project 3 months ahead of schedule."
PK
Priya Krishnan
Director, Urban Spaces Pvt Ltd
"Our cost per qualified lead dropped significantly. The team tracks CPL, CPQL and booking very closely and optimises every week."
AM
Arjun Mehta
Managing Partner, Skyline Developers
"Professional, transparent and ROI-focused. We finally have clarity on which campaigns and channels are actually driving bookings."
FAQs on Performance Marketing for Real Estate in India
Answers to common questions developers, brokers and channel partners ask before starting with performance marketing.
1. How is your performance marketing different from a generic digital agency?
We work only with real estate and understand micro-markets, ticket sizes, RERA and the complete
funnel from enquiry to registration. Every campaign is mapped to KPIs like Cost per Qualified Lead,
Cost per Site Visit and Cost per Booking – not just traffic and impressions.
2. What is the minimum budget you recommend for performance marketing?
For most city launches we recommend starting with at least ₹75,000–₹1,00,000 per month on media to
collect enough data and optimise meaningfully. For premium projects or multiple locations, budgets
will be higher and we’ll recommend a range after understanding your goals.
3. How long does it take to see results from performance campaigns?
Initial enquiry flow usually starts within the first 7–10 days of going live. However, stabilising
CPL and CPQL and scaling confidently typically takes 4–6 weeks of continuous optimisation and testing.
4. Can you integrate our campaigns with our CRM and sales team?
Yes. We integrate lead flows with popular CRMs, WhatsApp tools and call centres. We also help define
lead stages, lead distribution rules and follow-up cadences so that your sales team can act quickly
on the leads generated.
5. Do you work on launch-only mandates or long-term retainers?
Both. We manage short, high-intensity launch campaigns as well as longer-term retainers for ongoing
inventory and multiple projects. For retainer engagements, we usually suggest a 3–6 month commitment
to see stable results and learnings.